{"id":1153,"date":"2019-09-18T22:36:37","date_gmt":"2019-09-19T02:36:37","guid":{"rendered":"https:\/\/dflgrouptest.local\/?p=1153"},"modified":"2019-09-25T20:08:45","modified_gmt":"2019-09-26T00:08:45","slug":"reason-for-being","status":"publish","type":"post","link":"https:\/\/designed-for-life.org\/GMtCh34S\/reason-for-being\/","title":{"rendered":"Our Philosophy’s Reason for Being"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914084963{padding-top: 10px !important;padding-bottom: 40px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence is an outdated business strategy that is totally irresponsible, yet absolutely real, intentional, destructive to the earth\u2019s resources, and unnecessary were it not for the blind pursuit of corporate growth.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914258809{margin-top: -100px !important;margin-bottom: 15px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence is an outdated business strategy that is totally irresponsible, yet absolutely real, intentional, destructive to the earth\u2019s resources, and unnecessary were it not for the blind pursuit of corporate growth.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″]
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\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1568919841478{padding-right: 10px !important;padding-left: 10px !important;}”]Before planned obsolescence was a policy, auto manufacturers were the pioneers of generating artificial need and desire.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”2\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]In the 1930\u2019s planned obsolescence was introduced as a concept and encouraged by the US Government to help lift the economy out of the great depression. They even proposed putting legal limits on the shelf-life of products to enforce the concept. By the 1950\u2019s, economic guru Brooks Stevens<\/a> is lauded for his work in championing planned obsolescence and celebrated it as a strategy for the \u201cgreater industrial good, revenue, and economic growth.\u201d Today, we hardly noticed that nearly every long-accepted seasonal cadence and best-practice marketing strategy is geared toward convincing us that this or that product that we still own is tired, old, out-of-date, out-of-favor, out-of-style, or less desirable than something new. It is true because we are convinced it is true, or because its obsolescence was actually engineered into the product itself\u2014intentionally resulting in its demise. We all know this to be true, yet we accept it because \u201cits just the way they do things.\u201d<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914870514{padding-top: 25px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text]At Lovesac<\/a>, we have committed to a \u201cDesigned for Life<\/a>\u201d philosophy: We make furniture that is built to last<\/span> a lifetime and designed to evolve<\/span> as life changes for the user. We also are in relentless the pursuit of awareness and acceptance for these products to drive our own corporate success\u2014however, if we are successful, then in the long run there will be fewer couches sold on planet earth because our products actually could\u00a0last a lifetime or beyond! It is not just because our products are built well\u2014but because by designing all kinds of \u201cevolutionary\u201d features into the product, even superficial needs like one\u2019s changing personal tastes in color, fabric, shape, or style can be modulated. More practical needs\u2014some that are unpredictable at the time of purchase but will\u00a0arise over time are also addressed. Needs like the ability to grow, shrink, add to, split up, relocate, redeploy, repair, replace, upgrade, improve, or simply wash one\u2019s couch are all addressed by our Sactionals<\/a> product, as an example.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568919139807{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”]
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Sactionals, ever evolving components to our ever evolving lives.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text]Only DFL products, along with dedicated business models to support the user, are designed to address all of these needs, and the more users we can convince to spend their money on DFL products, the more powerful our brand becomes, the more couches we sell, and ultimately there can be fewer couches sold overall as the user need not discard their old one every few years anymore. Our stated goal at Lovesac is, \u201cTo inspire mankind to buy less, and buy better.”<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]