{"id":1351,"date":"2019-10-17T18:58:34","date_gmt":"2019-10-17T22:58:34","guid":{"rendered":"https:\/\/dflgrouptest.local\/?p=1351"},"modified":"2019-10-18T15:42:54","modified_gmt":"2019-10-18T19:42:54","slug":"the-designed-for-life-endgame","status":"publish","type":"post","link":"https:\/\/designed-for-life.org\/GMtCh34S\/the-designed-for-life-endgame\/","title":{"rendered":"The Designed for Life Endgame"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914084963{padding-top: 10px !important;padding-bottom: 40px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Our first goal is to simply get the word out for Sactionals<\/a>. There is truly a better way to couch! With less than 2% awareness in the most prolific consumer market on earth, we have so far to go. It will take many years.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914258809{margin-top: -100px !important;margin-bottom: 15px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]Our first goal is to simply get the word out for Sactionals. There is truly a better way to couch! With less than 2% awareness in the most prolific consumer market on earth, we have so far to go. It will take many years.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]The proof of concept we aspire to for the Designed For Life<\/a> philosophy is not an academic one. We expect to prove its validity through dominance in the open market. We believe there is not a household in the US that wouldn\u2019t benefit by having Sactionals in it\u2014if only they knew it existed and knew all of the ways they might benefit.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571259983104{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]
\"\"<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571259999281{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]It will take us years to penetrate the US market as deeply as this product deserves. In the meantime, we do not stop inventing. Not only are there many additions, upgrades, and extensions to the Sactionals \u201cplatform\u201d yet to be revealed over the, but there are entirely new product platforms being cooked up that will also adhere to this same Designed For Life philosophy. We have now begun to think of things in decades\u2014not years\u2014and no, I\u2019m not going to reveal what is coming next\u2026but it is\u00a0really cool.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
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\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1571259324853{padding-right: 10px !important;padding-left: 10px !important;}”]Super-duper, top-secret, product development laboratory. (this image has been officially declassified by Lovesac Inc.)<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914870514{padding-top: 25px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text]While we feel good about the impact we can have on the world through our commitment to Designed for Life, we are more excited about what could happen to consumerism, capital redeployment, and sustainability if somehow this philosophy were adopted in mass by consumers everywhere and by consumer product companies everywhere. While we will \u201cpreach\u201d these concepts that we believe in, we think the best way to convince other entrepreneurs, business leaders, designers, and investors to adopt this way of doing things is to become so radically successful, from a commercial, capitalistic and competitive standpoint, that savvy, or even greedy businesspeople will have no choice but to emulate what we are doing as a strategy to win.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571260014742{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]
\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1571259580248{padding-right: 10px !important;padding-left: 10px !important;}”]We welcome copy cats. Nothing would please us more!<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914870514{padding-top: 25px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]
\"\"<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]While we do hope that doing business in this way can resonate with people everywhere and will lead to outsized success for us\u2014we intentionally open-source the DFL philosophy, in hopes that someday businesses everywhere will see the value in adopting it\u2014even if it driven by their capitalistic desire to compete. That has always been, and we believe will continue to be the most powerful driving force in business, which is why objective number one for us is to\u00a0win\u00a0big\u00a0by doing it ourselves and proving its value and resonance with consumers.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]