{"id":1555,"date":"2020-04-12T18:52:14","date_gmt":"2020-04-12T22:52:14","guid":{"rendered":"https:\/\/dflgrouptest.local\/?p=1555"},"modified":"2020-04-15T11:35:20","modified_gmt":"2020-04-15T15:35:20","slug":"brands-that-design-to-evolve-in-the-age-of-the-rona","status":"publish","type":"post","link":"https:\/\/designed-for-life.org\/GMtCh34S\/brands-that-design-to-evolve-in-the-age-of-the-rona\/","title":{"rendered":"Brands that Design to Evolve in the age of COVID-19"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723807313{padding-top: 10px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]The coronavirus outbreak is a complete human catastrophe having major impact on the global economy. As a product designer and CEO of Lovesac, my brand is feeling the strain as our number one sales channel (our 91 door showroom fleet) abruptly shut down in order to keep our employees and customers safe.<\/span><\/p>\n

Thankfully, Lovesac, by definition is a DFL adaptable business. We have pivoted all our strengths rapidly to our unique strength on the web (as the only premium sofa that can be delivered right to your door) and below are a few other examples of businesses embracing the RONA.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723789663{margin-top: -100px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]The coronavirus outbreak is a complete human catastrophe having major impact on the global economy. As a product designer and CEO of Lovesac, my brand is feeling the strain as our number one sales channel (our 91 door showroom fleet) abruptly shut down in order to keep our employees and customers safe.\u00a0<\/span><\/p>\n

Thankfully, Lovesac, by definition is a DFL adaptable business. We have pivoted all our strengths rapidly to our unique strength on the web (as the only premium sofa that can be delivered right to your door) and below are a few other examples of businesses embracing the RONA.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723850760{padding-top: 0px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]Now that we are past the first intense curve on this strange detour called \u201cbusiness in the day of COVID-19\u201d we have the opportunity as a society to rethink travel plans and daily commutes, new technologies are entering old routines and staying in vs eating out is a requirement and duty. New behavioral norms are starting to appear as we all modify and adopt a more insular mentality. Since business as usual is on hiatus, brands that operate as if nothing is going on at all seem out of touch and tone-deaf.<\/span><\/p>\n

Companies and individuals have two options: One, count the minutes and days, watch the news anxiously, worry about the future and Jones for things to just get back to normal. Or two, take a breath and ask, \u201cIf this were the new normal, how will we survive\u2026or better, can we even manage to thrive?\u201d<\/span><\/p>\n

To illustrate thriving in today\u2019s environment, I\u2019ve pulled a few of some great examples of how brands are adapting and using design to evolve their communications and production.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/6″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-2 vc_col-md-2 vc_col-xs-12 vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”2\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8″]

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Brands redesign logos to help create awareness around Social Distancing.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/6″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-2 vc_col-md-2 vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727271494{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″]

<\/div><\/div>
\"\"<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”2\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]Ikea adapts their iconic product instructions to illustrate #StayHome, complete with 100x TP for those of you who panic hoarded \u2026<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727277255{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text]HP is partnering with its digital manufacturing community to provide 3D printing resources. FFP3 Face Masks are a few of the parts HP is working to validate and produce.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”2\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″]
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\"\"<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727284127{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″]
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\"\"<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”2\/3″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_column_text]LVMH promised to produce and distribute hand sanitizer to French health authorities and hospitals, free of charge.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727321342{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_video link=”https:\/\/www.youtube.com\/watch?v=zZbDg24dfN0&feature=emb_title” align=”center”][vc_column_text css=”.vc_custom_1586727602107{margin-top: -25px !important;padding-right: 10px !important;padding-left: 10px !important;}”]\n

Tesla engineers build ventilators out of car parts.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727327081{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_video link=”https:\/\/www.youtube.com\/watch?time_continue=35&v=VgHrnS6n4iA&feature=emb_title” align=”center”][vc_column_text css=”.vc_custom_1586727568605{margin-top: -25px !important;padding-right: 10px !important;padding-left: 10px !important;}”]\n

Even Joanne Fabrics is giving away supplies and how-tos for its crafting community. Did you know I picked up my first vinyl for the very first Lovesac at Joanne’s?<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586727334650{padding-top: 50px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″][vc_column_text]And even all of our team at Lovesac is sharing the Love.<\/span><\/p>\n

I believe we will emerge from this (no matter how long it takes) with many new tactics, new muscles, and in some ways legitimately stronger than we were before all of this. Stronger, in fact, then we could have ever been.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/2″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-12″]

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