{"id":1681,"date":"2020-06-01T09:21:56","date_gmt":"2020-06-01T13:21:56","guid":{"rendered":"https:\/\/dflgrouptest.local\/?p=1681"},"modified":"2020-06-01T09:21:56","modified_gmt":"2020-06-01T13:21:56","slug":"innovation-and-sustainabilityits-all-greek-to-me","status":"publish","type":"post","link":"https:\/\/designed-for-life.org\/GMtCh34S\/innovation-and-sustainabilityits-all-greek-to-me\/","title":{"rendered":"“Innovation and sustainability\u2026It\u2019s all Greek to me”"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723807313{padding-top: 10px !important;padding-bottom: 0px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]When I joined Lovesac, I was given the opportunity to immerse myself in the company\u2019s deeply rooted design philosophy \u2013 Designed for Life. At its core, the DFL vision is simple: products should be built to last and designed to evolve. However, hidden within those simple words is an incredible opportunity for designers to change the way people purchase products.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723789663{margin-top: -100px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]When I joined Lovesac, I was given the opportunity to immerse myself in the company\u2019s deeply rooted design philosophy \u2013 Designed for Life. At its core, the DFL vision is simple: products should be built to last and designed to evolve. However, hidden within those simple words is an incredible opportunity for designers to change the way people purchase products.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723850760{padding-top: 0px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]In this new position, I was also privileged to be one of the core members of our (for now) DFL Group, as we all together work on turning this internal design philosophy into something dramatically bigger. With this mission ahead of us, I started thinking about the future. I was imagining what the future of sustainability could look like in 5, 10, even 50 years. I wondered how this philosophy, company ethos, and framework could help inspire generations of product designers, while empowering them to ultimately reinvent the material world into a world that is truly sustainable.<\/span><\/p>\n

To me, Designed for Life is a prime example of what happens when a seemingly simple idea influences so much more. In this case, a framework for how a business can operate. It\u2019s our hope that the DFL vision can be applied to the design industry as a whole, from companies and professionals to enthusiasts, to anyone really. We believe that every entrepreneur who develops physical, or even digital products, can be guided by this new approach to design and, ultimately, to how a business can operate.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”]

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Photo by Clark Tibbs<\/a> on Unsplash<\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723850760{padding-top: 0px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]Designed for Life, as a framework, is intentionally left open and broad, acting as more of a north star than a rigid standard for what\u2019s right and wrong. We see it as an invitation for people to challenge the construct of their current environments and strive for more. However, this new approach isn\u2019t fresh and innovative for the sake of being fresh and innovative. It\u2019s being posed as a \u201cwhat if\u201d question, which we believe is the cornerstone of innovation. \u201cWhat if” represents a hunger for exploration, our willingness to walk in undefined territories, and a fearlessness of what lies beyond.<\/span><\/p>\n

The DFL concept, in the true spirit of innovation, is to challenge and reinterpret anything that exists around us. It comes from the urgency of asking more questions about the things we already know and opening up the possibilities to something new. It\u2019s a framework for emergence and creation rather than judgement and restrictions.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid”]

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Photo by Jennifer Feng<\/a> on Unsplash<\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1586723850760{padding-top: 0px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]Innovation and sustainability used to be two parallel lines. However, in the past few years, these lines have started drifting closer and closer. It\u2019s only a matter of time before the lines meet and continue their trajectory as one. Soon enough, sustainability will stop being an extra milestone on a corporate report. It will be an essential and inherent part of any business decision. What lies ahead is for sustainability to become ubiquitous in everyday business, as well as how we approach business problems, their solutions, and every strategic decision in between. This is the future of sustainability. A future where, in order for a business to stay relevant, grow, or even break through requires adopting a meaningful and evolving practice of sustainability.<\/span><\/p>\n

The Designed for Life framework suggests a new way of creating and growing ideas, products, and businesses. The openness of the DFL framework increases the possibilities for adoption and implementation, with the first step being that moment where we first ask ourselves \u201cwhat if\u201d. These questions challenge us to think deeper about our ideas, problems, business ventures, and products. And by accepting the idea that something could potentially be different, we\u2019re opening the door to change, incrementally or transformationally. This is where DFL stands. We believe that through collective exploration in design and creativity can contribute to a truly sustainable future.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]