{"id":1733,"date":"2020-06-16T14:45:26","date_gmt":"2020-06-16T18:45:26","guid":{"rendered":"https:\/\/dflgrouptest.local\/?p=1733"},"modified":"2020-06-16T14:45:26","modified_gmt":"2020-06-16T18:45:26","slug":"lovable-built-to-last","status":"publish","type":"post","link":"https:\/\/designed-for-life.org\/GMtCh34S\/lovable-built-to-last\/","title":{"rendered":"Lovable: Built to Last"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914084963{padding-top: 10px !important;padding-bottom: 40px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]If you don\u2019t love it, you won\u2019t keep it. Viscerally pleasing design is a hallmark of the Designed for Life approach. Fads, trends, or limited editions are incorporated in transient and changeable elements only, shaping a core product line that is reliable, endearing, and timeless.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1568914258809{margin-top: -100px !important;margin-bottom: 15px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]If you don\u2019t love it, you won\u2019t keep it. Viscerally pleasing design is a hallmark of the Designed for Life approach. Fads, trends, or limited editions are incorporated in transient and changeable elements only, shaping a core product line that is reliable, endearing, and timeless.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]Love. It\u2019s perhaps the strongest word in the universe. Loving a product means it brings you joy when you experience it. Love is easy. Love is effortless. Can you think of a product you love? I love my old 1970 Ford Bronco. It fills me with joy when I drive it because it is just such a simple, effective, and timeless machine\u2026which is exactly why the vintage Bronco\u2019s, for all of their shortcomings technologically compared to newer Broncos or any modern SUV, are so collectible and have even increased in value over time. What if I could discover more products that made me feel this way? Might we even be able to surround ourselves by products we love? How might that affect our overall well-being?<\/span><\/p>\n

To wake up in a bed we love, we go to the kitchen and use products we love to make and eat breakfast\u2026to get into our vehicle that we love to get to work in a place we love, and so on. I\u2019m not saying that loving your bed or the pan you make eggs in will make getting up at 4 am any easier, but it can make your day that much better by removing just a bit of friction from your life.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571259983104{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1592254368337{padding-right: 10px !important;padding-left: 10px !important;}”]Photo by Nick Fewings<\/a> on Unsplash<\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]You\u2019ll notice I\u2019m talking about simple things, in this tenet we\u2019re not talking about loving things because of the status associated with the brand or whatever. The type of love I\u2019m talking about is the feeling of speeding along the PCH, top-down, in perfect weather\u2026not the love of a crowd of gawkers when you park it on Main Street. It\u2019s an intrinsic experience, personal, and authentic. You don\u2019t need a Lamborghini or Spyder GT XLR to enjoy the breeze on the PCH, you need a solid vehicle with decent horsepower like my Bronco. Your personal experience with the product should be viscerally pleasing\u2026.and so much of that is determined by the creator and designers involved.<\/span><\/p>\n

What do we mean when we say \u201cViscerally\u201d pleasing? We mean your feelings for the product go deep, an almost immediate subconscious reaction to the product when you first see it or experience it, but also enduring\u2014making it just as relevant years later. It\u2019s not intellectual. It\u2019s not prideful. This type of design is endearing and timeless, and most often simple, in order to be so instantaneously pleasing.<\/span><\/p>\n

For a product to be truly \u201cLoveable\u201d according to this framework, it must stand the test of time. We hold on to the things we love, we maintain them, we try to make them adapt with us as we grow and change, and we keep them out of landfills by keeping them in our lives. We hope it\u2019s built to last and won\u2019t wear out. We end up consuming less because we don\u2019t want another bed or another egg pan because we love the one we have\u2026we made a good choice at the time of purchase, and the product\u2019s attributes are the result of a hundred good choices made by its creators. It\u2019s for this reason that \u201cLoveable\u201d is the first tenet in the DFL framework.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571259983104{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1592254404034{padding-right: 10px !important;padding-left: 10px !important;}”]Photo by Brittney Burnett<\/a> on Unsplash<\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]This first of 8 tenets puts emotion at the forefront. We believe that products can elicit emotions in their users. Feelings related to the design and the use of the product. Emotions are a core part of any organization. In the case of Lovesac, emotion is embedded in the name of the company, and it goes many layers deeper than that. From the comfort and connection that the Lovesac products have with their users to the culture of the company and the way we treat each other\u2014it is my personal belief that, somehow, the good intentions and love put into a product and brand can be felt by its fans and users. It’s like it oozes out through every design element, from product attributes to the very sales process, staff, packaging, or even instructions. I know it sounds weird, but our experiences have shown us that it works!<\/span><\/p>\n

From a designer\u2019s point of view, creating a Loveable product means you focus on the essence of the problem that this product intends to solve. The more love you put into the core essence of it and the fundamental quality of it, the less reliant on fads and trends you can be. I don\u2019t mean to hearken back to \u201cless is more\u201d, or \u201cform follows function\u201d, or any other clich\u00e9 design principle of the last century (even though I recognize their value and contribution to the current state of design), I just want to say that when designers communicate their intentions to solve a problem through a product in a clear, thoughtful way for the user, this elicits joy, satisfaction, and, ultimately, love. Then, take it further. Complete the design, from the raw good inputs, to the packaging, to the character and personality of the wording on the tags or packaging\u2014every element of the \u201ctotal product\u201d is intentional and addressed. Corners are not cut. From the way a product feels when we handle it to the way a robot tackles a complicated job, design can create products or even services that satisfy their users on an emotional level, and then on a rational one\u2026and as any experienced marketer will verify: Winning the head is a battle, but moving the heart wins the war.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1571259983104{padding-top: 25px !important;}”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″]

\"\"<\/div><\/div>[vc_column_text css=”.vc_custom_1592254431854{padding-right: 10px !important;padding-left: 10px !important;}”]Photo by Fab Lentz<\/a> on Unsplash<\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”right” background_color_opacity=”1″ width=”1\/1″ column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″][vc_column_text]The Loveable tenet refers to the design characteristics that make a product timeless. The tenet invites creators to look into the core of their designs and emphasize how to communicate this with their potential users in the clearest and most direct way, without the need of sleight-of-hand tricks or unthoughtful \u201cthat\u2019s just the way these things are done\u201d kind of attributes. Intentional and thoughtful design results in timeless design and the resultant product will naturally be LOVEABLE.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]